Lincoln brand will expand with electric crossovers
Ford Motor Corporation plans to launch more than five electric sports cars in North America. They are to become available for purchase by 2026 and will be sold under the Lincoln brand.
The new electric sports cars will be available in different model lines, including Aviator, Corsair, Navigator, and others. Expansion of the range under the Lincoln brand is part of Ford’s electrification policy. As part of it, it plans to allocate $30 billion in investments by 2030, which will go to the development of electric cars and batteries.
According to the manufacturer, it is well-positioned to produce at least 600,000 electric vehicles per year. And such volumes can be reached already in two years. Thus, Ford wants to strengthen its presence in the market of electric vehicles and take second place in North America in terms of production volumes of vehicles of this type. The leader in the region is Tesla.
The first electric car to be released under the Lincoln brand will be a crossover. It is similar in size to the Aviator series and will go on sale in 2024. Production is handled by the Oakville plant in Canada. Now the company is making the transition from making cars with internal combustion engines to electric models. Further in 2025-2026, they plan to produce Corsair and Nautilus series, these crossovers are of medium size.
Lincoln’s compact electric car models will be equipped with a new, more advanced version of the platform now used for the Ford Mustang Mach E-series line. The largest electric Lincoln car will be the Navigator model, which is scheduled to hit the market in 2026. This car has a similar platform as the Ford F-150 Lightning pickup truck.
Many manufacturers are moving to electric vehicles. The increase in investments in this area and the reduction in the production of cars with an internal combustion engine are due to the implementation of the climate strategy. The latter involves a significant reduction in carbon dioxide emissions into the atmosphere. In addition, the demand for electric cars is regularly growing, and more and more consumers are switching to eco-friendly vehicles.
In addition to these factors, Ford’s investment in the electric business is driven by the desire not to lose its position in the market. The fact is that the manufacturer’s direct competitor, General Motors, has also increased investments in the production of battery-powered cars. GM electric cars will be sold under the Cadillac brand. This year, a crossover Lyriq has already been produced, and in the next few years, the company promises to expand its lineup. Thus, the competition between automobile companies may increase significantly, but now in the segment of electric vehicles.
