Areas in which the HADI methodology is in use
The HADI methodology is one of the tools of the Agile concept, which involves selecting the most appropriate hypotheses through a testing process. This approach has often been the basis for productivity improvements in individual company departments or the company as a whole.
HADI is an acronym in which each letter represents a specific stage of hypothesis testing:
- Hypothesis – the hypothesis itself;
- Action – refers to steps necessary to test hypotheses;
- Data – a stage involving the collection of information that will help to confirm or refute the hypothesis. The process consists of structuring the information on the indicator under test. For example, the methodology tests whether adding an extra button to the website will increase conversion. To do this, there is a comparison of the indicators before and after the introduction of the new element;
- Insights – formulating the conclusions from the application of the methodology. At this stage, there will be an analysis of how effective the hypothesis is. If the proposal gives a positive result, it is implemented in the work. Otherwise, they move on to testing other ideas.
Applications of the HADI methodology
The use of HADI cycles is popular in marketing activities. The methodology allows you to set up Internet promotion processes and check the implementation of innovations in SEO and SMM. With its help, it is possible to understand the effectiveness of the conducted advertising campaigns and e-mail newsletters. The ideal hypothesis for using the approach is the dynamics of conversion changes – increase or decrease in the number of customers who have placed an order through the website.
In addition, the HADI methodology is popular in the development of marketing strategies for large retailers. In this case, specialists can use it to carry out activities in various shops and retail outlets. Thanks to this concept, it is possible to test the feasibility of several approaches that will affect the sale and promotion of goods in a relatively short period of time.
Start-ups also use HADI to identify their target audience and understand how much their product will interest potential consumers. In addition, the methodology helps to identify and correct mistakes in advertising strategy in a timely manner. The cycles allow an existing company to strengthen its operations, determine the stages of development and how to implement its business plan.
Rules for implementing the HADI methodology
Successful use of the methodology requires strict adherence to the order of operations. The hypothesis formulation should be clear and contain the main objective of the whole process. The time from hypothesis formulation to verification should not exceed 1-2 weeks. Otherwise, incorrect results may arise. Once the HADI has confirmed the hypothesis, the next step is to implement and scale it. In addition, the methodology allows several ideas to get tested simultaneously. However, they should not relate to the same indicator.
